peterdaver.jpg

DAVE PIGEON

FREELANCE SR. COPYWRITER // CREATIVE DIRECTOR

For over 15 years I've established myself as one of the nicest guys in advertising. I've also established a pretty solid body of work along the way for great brands like New Balance, Sapporo, TD and Lexus.


As a copywriter I've received some humbling recognition both here at home and abroad. 
As a creative director I've rebranded several big Canadian institutions, played an integral part in a bunch of new-business wins, and mentored a whack of talented young creatives (my favourite part of the job).

 

Not one to shy away from a good cliché, I'm also an aspiring screenwriter.

And I like putting dumb headlines on t-shirts.
 

 

 

 

HERE'S A LOOK AT SOME OF MY WORK.

If you'd like to connect, email me here. For my employment experience, check out my LinkedIn profile. 

 
BIG TALK.png

MANULIFE REBRANDS TO SHOW CANADIANS THAT, WHEN IT COMES TO MONEY, IT PAYS TO LISTEN TO YOUR LITTLE VOICE.

image6_edited.jpg

TV SPOTS

ACTIVATION

For launch, we invited influencers into a little world full of oversized props to experience the campaign firsthand. They each left with a 3D-printed miniature model of themselves...or, rather, of their 'little voice'.
image14.png
image22.png

A REDESIGNED CLIENT CARD

image30.png
image23.png

AN ALL-NEW
MOBILE BANKING APP

TO PROMOTE MANULIFE'S SHINY-NEW DAILY BANKING PACKAGE TO A YOUNGER DEMO, WE CREATED A GUERILLA-STYLE CONTEXTUAL CAMPAIGN THAT REACHED THEM WHERE THEY LIVE, WORK, WALK, EAT, SIT, STAND, HANG OUT...YOU NAME IT. 

HOARDING

WILD POATINGS - BANKING

image29.jpeg
image40.jpeg

WILD POSTINGS

SOCIAL

 

SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE. 

RADIO SPOTS

IRON WILLSLEEMAN CLEAR 2.0
STEADFASTSLEEMAN CLEAR 2.0

OUT-OF-HOME.

image38_edited.jpg
image41_edited.jpg
image37.jpeg
image35.jpeg
image34.jpeg
image36.jpeg

SOCIAL - THUMB REPS

image48.png

SOCIAL - HERE'S TO YOU

image48.png
This was a quick and simple social “thank-you” to front-line workers using Insta tags.
 

SLEEMAN'S NEW BRAND CAMPAIGN CELEBRATES THE FACT THAT WHEN YOU'RE CRAFTY LIKE SLEEMAN, YOU FIND CRAFTIER WAYS OF DOING THINGS.

TV SPOT

THEN WE GOT CRAFTY ON SOCIAL, DEMONSTRATING THE SUPERIORITY OF SLEEMAN DRAUGHT IN A CAN OVER DRAUGHT SERVED THE BORING, OLD TRADITIONAL WAY.

WE GAVE SLEEMAN SOME CRAFTY NEW CAN DESIGNS, TOO.

 
image67.jpeg
image64.png

EAST X WEST X MUSIC

DURING THE PANDEMIC SAPPORO HELPED MUSICIANS COLLABORATE FROM OVER 8,000KM APART. THE RESULT WAS A CULTURALLY RELEVANT ALBUM OF THE TIMES. THE MAKING OF IT BECAME A MINI DOCU-SERIES ON SOCIAL.

SOCIAL - PRE-LAUNCH

Prior to revealing the selected artists, we teased out the program through a series of engaging video posts featuring various instruments collaboratively playing the same tune.

THE DUOS DOCUSERIES 

Screen Shot 2021-12-20 at 6.05.31 PM.png

SPOTIFY & VINYL 

EAST X WEST X MUSIC

To further extend ‘Duos’ we made the music available on Spotify and created a limited run of silver Sapporo vinyl, which we gave away on social.
image89_edited.jpg
We also created flexi-disk vinyl records featuring all the music from the mini docuseries. This was a limited-run promo that would last those lucky enough to snag one, a lifetime.

FLEXI-DISC IN-PACK VINYL

 

LEXUS USES OVER 250 MIRRORS TO SHOOT AN ENTIRE CAR CAMPAIGN WITHOUT DIRECTLY SHOOTING THE CAR.

HERE'S HOW WE DID IT.

 
image145_edited_edited.jpg

NEW BALANCE GIVES THE GYM A MIND AND VOICE OF ITS OWN.

Screen Shot 2021-12-07 at 4.57.10 PM.png

GREENFIELD TURNS A 90-ACRE FIELD INTO CANADA’S LARGEST ALL-NATURAL BILLBOARD.