FREELANCE SR. COPYWRITER // CREATIVE DIRECTOR
For over 15 years I've established myself as one of the nicest guys in advertising. I've also established a pretty solid body of work along the way for great brands like New Balance, Sapporo, TD and Lexus.
As a copywriter I've received some humbling recognition both here at home and abroad.
As a creative director I've rebranded several big Canadian institutions, played an integral role in a bunch of new-business wins, and mentored a whack of talented young creatives (my favourite part of the job).
Not one to shy away from a good cliché, I'm also an aspiring screenwriter.
And I like putting dumb headlines on t-shirts.
HERE'S A LOOK AT SOME OF MY WORK.
WITH TD INSURANCE, YOUR BEAST CAN LIVE, TOO.
JUST LIKE NEW
movies for mommies
BIG SCREEN, SMALL SOUND. THESE BABY-FIED POSTERS PROMOTED MOVIES SHOWN IN A BABY-FRIENDLY ENVIRONMENT.
Here are few other lines that didn't make it to print.
I LOVE THE SMELL OF BABY BALM IN THE MORNING.
I'M GONNA MAKE HIM A BOTTLE HE CAN'T REFUSE.
THERE'S NO COLIC IN BASEBALL!
(A League of Their Own)
IF YOU BUILD IT, HE WILL COO.
(Field of Dreams)
I SEE DAMP PEOPLE.
And a personal favourite:
YOU SHALL NOT POO!
(Gandalf, Lord of the Rings)
SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE.
MANULIFE REBRANDS TO SHOW CANADIANS THAT (WHEN IT COMES TO MONEY) IT PAYS TO LISTEN TO YOUR LITTLE VOICE.