peterdaver.jpg

DAVE PIGEON

FREELANCE SR. COPYWRITER // CREATIVE DIRECTOR

For over 15 years I've established myself as one of the nicest guys in advertising. I've also established a pretty solid body of work along the way for great brands like New Balance, Sapporo, TD and Lexus.


As a copywriter I've received some humbling recognition both here at home and abroad. 
As a creative director I've rebranded several big Canadian institutions, played an integral role in a bunch of new-business wins, and mentored a whack of talented young creatives (my favourite part of the job).

 

Not one to shy away from a good cliché, I'm also an aspiring screenwriter.

And I like putting dumb headlines on t-shirts.
 

 

 

 

HERE'S A LOOK AT SOME OF MY WORK.

If you'd like to connect, email me here. For my employment experience, check out my LinkedIn profile. 

Screen Shot 2022-06-10 at 8.36.00 PM.png

td

 

WITH TD INSURANCE, YOUR BEAST CAN LIVE, TOO.

JUST LIKE NEW

JUST LIKE NEW

Play Video
Baby Toes

movies for mommies

 

BIG SCREEN, SMALL SOUND. THESE BABY-FIED POSTERS PROMOTED MOVIES SHOWN IN A BABY-FRIENDLY ENVIRONMENT.   

Here are few other lines that didn't make it to print. 

I LOVE THE SMELL OF BABY BALM IN THE MORNING.

(Apocalypse Now)

I'M GONNA MAKE HIM A BOTTLE HE CAN'T REFUSE.

(The Godfather)

THERE'S NO COLIC IN BASEBALL!

(A League of Their Own)

IF YOU BUILD IT, HE WILL COO.

(Field of Dreams)

I SEE DAMP PEOPLE.

(Sixth Sense)

And a personal favourite: 

YOU SHALL NOT POO!

(Gandalf, Lord of the Rings)

 

sleeman
clear 2.0

SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE. 

RADIO SPOTS

IRON WILLSLEEMAN CLEAR 2.0
00:00 / 00:30
STEADFASTSLEEMAN CLEAR 2.0
00:00 / 00:30

OUT-OF-HOME

image38_edited.jpg
image41_edited.jpg
image37.jpeg
image35.jpeg
image34.jpeg
image36.jpeg
 
BIG TALK.png

manulife

MANULIFE REBRANDS TO SHOW CANADIANS THAT (WHEN IT COMES TO MONEY) IT PAYS TO LISTEN TO YOUR LITTLE VOICE.

TV SPOTS