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DAVE PIGEON

FREELANCE SR. COPYWRITER // CREATIVE DIRECTOR

For over 15 years I've established myself as one of the nicest guys in advertising. I've also established a pretty solid body of work along the way for great brands like New Balance, Sapporo, TD and Lexus.


As a copywriter I've received some humbling recognition both here at home and abroad. 
As a creative director I've rebranded several big Canadian institutions, played an integral role in a bunch of new-business wins, and mentored a whack of talented young creatives (my favourite part of the job).

 

Not one to shy away from a good cliché, I'm also an aspiring screenwriter.

And I like putting dumb headlines on t-shirts.
 

 

 

 

HERE'S A LOOK AT SOME OF MY WORK.

If you'd like to connect, email me here. For my employment experience, check out my LinkedIn profile. 

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td

 

WITH TD INSURANCE, YOUR BEAST CAN LIVE, TOO.

JUST LIKE NEW

JUST LIKE NEW

Play Video
Baby Toes

movies for mommies

 

BIG SCREEN, SMALL SOUND. THESE BABY-FIED POSTERS PROMOTED MOVIES SHOWN IN A BABY-FRIENDLY ENVIRONMENT.   

Here are few other lines that didn't make it to print. 

I LOVE THE SMELL OF BABY BALM IN THE MORNING.

(Apocalypse Now)

I'M GONNA MAKE HIM A BOTTLE HE CAN'T REFUSE.

(The Godfather)

THERE'S NO COLIC IN BASEBALL!

(A League of Their Own)

IF YOU BUILD IT, HE WILL COO.

(Field of Dreams)

I SEE DAMP PEOPLE.

(Sixth Sense)

And a personal favourite: 

YOU SHALL NOT POO!

(Gandalf, Lord of the Rings)

 

sleeman
clear 2.0

SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE. 

RADIO SPOTS

IRON WILLSLEEMAN CLEAR 2.0
00:00 / 00:30
STEADFASTSLEEMAN CLEAR 2.0
00:00 / 00:30

OUT-OF-HOME

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manulife

MANULIFE REBRANDS TO SHOW CANADIANS THAT (WHEN IT COMES TO MONEY) IT PAYS TO LISTEN TO YOUR LITTLE VOICE.

TV SPOTS

YOUR LITTLE VOICE KNOWS

YOUR LITTLE VOICE KNOWS
BIG TALK

BIG TALK

00:30
Play Video
VACAY

VACAY

00:31
Play Video
SLEEP EARNING

SLEEP EARNING

00:18
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GIG WORKER

GIG WORKER

00:55
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A REDESIGNED CLIENT CARD

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AN ALL-NEW
MOBILE BANKING APP

SOCIAL

 

more sleeman

SLEEMAN'S BRAND REFRESH CELEBRATED CRAFTINESS. BECAUSE WHEN YOU'RE CRAFTY LIKE SLEEMAN, YOU FIND CRAFTIER WAYS OF DOING THINGS.

TV SPOT

I FEEL CRAFTY

I FEEL CRAFTY

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THEN WE GOT CRAFTY ON SOCIAL, DEMONSTRATING THE SUPERIORITY OF SLEEMAN DRAUGHT IN A CAN OVER DRAUGHT SERVED THE BORING, OLD TRADITIONAL WAY.

WE GAVE THEM SOME CRAFTY NEW CAN DESIGNS, TOO.