DAVE PIGEON
CREATIVE DIRECTOR | COPYWRITER | OTHER THINGS
Over the past 20 years I've established myself as one of the nicest guys in advertising.
I've also established a body of work along the way that I'm pretty proud of.
Here's a look at some of it.
JUNK
"JUNK" IS MY LATEST PASSION PROJECT. A YOUNG-ADULT COMIC SERIES,
WRITTEN BY ME, ILLUSTRATED BY MY AWESOMELY-TALENTED PAL, DANNY WILLIAMS.
FROM THE BACK COVER:
Welcome to Clusterfunk, home to a thriving population of living, breathing JUNK. Here we join legendary crime-fighting basketball, BOUNCE, and his sharp-and-shiny sidekick, GLINT, on an adrenaline-fuelled crusade to bring down the most abhorrent villain to ever threaten their world.
But what begins as your garden-variety f-up-the-bad-guy mission, soon hurtles Bounce toward a betrayal so nut-punchingly heinous, it will rattle him to the very rubber of his core.
HERE'S A PREVIEW FROM SOMEWHERE IN THE MIDDLE OF ISSUE ONE.
SLEEMAN
DESPITE WHAT OTHER LOW-CAL, LOW-CARB BEER ADS WOULD HAVE US BELIEVE AT THE TIME,
ELITE ATHLETES AND ULTRA-FIT CELEBRITIES WEREN'T THE ONES DRINKING THESE BEERS.
SO WE LAUNCHED CLEAR 2.0 FOR PEOPLE WHO WERE. REGULAR PEOPLE WHO WANT TO
CUT A FEW CALORIES WITHOUT CUTTING BEER FROM THEIR LIVES.
RADIO SPOTS
OUT-OF-HOME
ON SOCIAL, WE DEMONSTRATED THE SUPERIORITY OF
SLEEMAN ORIGINAL DRAUGHT IN CANS AND BOTTLES OVER
DRAUGHT SERVED THE BORING, OLD TRADITIONAL WAY.
FAIRMONT
TO HELP FAIRMONT ATTRACT EXPERIENCE-SEEKERS TO SOME OF ITS TOP PROPERTIES AROUND THE WORLD, WE GAVE THEM "LUXURY WITHOUT LIMITS"—A SERIES OF EXCLUSIVE AND UNIQUE EVENTS INSPIRED BY THE INCREDIBLE LANDSCAPES THAT SURROUND THEM.
LIKE THIS LITTLE BEAUTY DOWN IN MEXICO.
CENOTE SYMPHONY
TD
WITH TD INSURANCE, YOUR BEAST CAN LIVE, TOO.
JUST LIKE NEW
MOVIES FOR MOMMIES
BIG SCREEN, SMALL SOUND. THESE BABY-FIED POSTERS
PROMOTED GROWN-UP MOVIES SHOWN IN BABY-FRIENDLY THEATRES.
A few other lines I liked that didn't make it to print:
I LOVE THE SMELL OF BABY BALM IN THE MORNING. (Apocalypse Now)
THERE'S NO COLIC IN BASEBALL! (A League of Their Own)
IF YOU BUILD IT, HE WILL COO. (Field of Dreams)
I SEE DAMP PEOPLE. (Sixth Sense)
And a personal favourite:
YOU SHALL NOT POO! (Gandalf, Lord of the Rings)
MANULIFE
WE REBRANDED MANULIFE BY LEVERAGING SOMETHING THAT EVERY CANADIAN HAS.
A LITTLE CAN DO A LOT
SAPPORO
EAST X WEST X MUSIC
DURING THE PANDEMIC, WE HELPED MUSICIANS ON OPPOSITE SIDES OF THE WORLD COLLABORATE ON AN ALBUM. THE MAKING OF IT BECAME A DOCU-SERIES
ON SOCIAL CALLED "SAPPORO DUOS".
Prior to revealing the selected artists, we teased out the program through a series of engaging video posts featuring various instruments collaboratively playing the same tune.
THE DUOS DOCUSERIES
SPOTIFY & VINYL
EAST X WEST X MUSIC
To further extend ‘Duos’ we made the music available on Spotify and created a limited run of silver Sapporo vinyl, which we gave away on social.
We also created flexi-disk vinyl records featuring all the music from the mini docuseries. This was a limited-run promo that would last (those lucky enough to snag one) a lifetime.
FLEXI-DISC IN-PACK VINYL
LEXUS
IN WHAT I THINK WAS A FIRST, WE SHOT AN ENTIRE CAR CAMPAIGN
WITHOUT DIRECTLY SHOOTING THE CAR.
REFLECTIONS
THIS IS HOW WE DID IT.
THE MAKING OF
NEW BALANCE
TO DISTINGUISH NEW BALANCE'S TRAINING VIDEOS FROM THOSE OF OTHER ATHLETIC BRANDS, WE APPROACHED OURS FROM A UNIQUE AND UNEXPECTED PERSPECTIVE...
THE GYM'S.
BACK FOR MORE
MAPLE LEAF FOODS
TO LAUNCH MAPLE LEAF'S NEW LINE OF ALL-NATURAL MEAT PRODUCTS, WE TURNED A 90-ACRE FIELD INTO CANADA'S LARGEST ALL-NATURAL AD.
THE ALL-NATURAL-IST
MCDONALD'S
THIS MCDONALD'S CAMPAIGN ABOUT FARTS
TOOK GOLD AT THE NATIONAL ADVERTISING CHALLENGE.
HERSHEY
WE TRANSFORMED REESE INTO THE CARPE DIEM OF CONFECTIONARY.
ROUNDHOUSE
OTHER WORLDLY
UNION ADVERTISING
WHEN UNION ADVERTISING WAS SHORTLISTED FOR 'AGENCY OF THE YEAR'
WE MADE THIS POIGNANT VIDEO TO COMMEMORATE THE OCCASION.
A HEARTFELT-ISH THANK YOU
SOUND INC.
WE DEVELOPED AN APP THAT USES EYESIGHT TO SHOW PEOPLE HOW WELL (OR POORLY) THEY HEAR. I ALWAYS LIKED THIS ONE.
SEE HOW YOU HEAR
CLIENTS I'VE WORKED WITH:
FI: TD Bank, Manulife, H&R Block, Capital One, AMEX, Scotiabank TRAVEL & HOSPITALITY: Fairmont, WestJet, Hotels.com, JNTO (Japan Tourism), ALCOHOL: Sapporo, Heineken, Sleeman, Labatt, Alexander Keith’s, LCBO, NUTRL, Michelob, Wines of Ontario, Crown Royal, Smirnoff, Corona HARDLINES: LEGO, Mattel, Dremel, Shark/Ninja, Bosch, Cusinart, T-fal KitchenAid, Maytag, JennAir AUTOMOTIVE: Lexus, Toyota, INFINITI, Chrysler, Porsche, Fiat, Hyundai SERVICE: Purolator, Goodyear ENTERTAINMENT/MEDIA: TSN, Prime Video, Toronto Blue Jays, Prime Monday Night Hockey TELCO: Telus, Bell, Rogers Communications, Kinetic U.S. RETAIL/FAST FOOD: The Bay, Best Buy, Canadian Tire, Chewy, Tim Horton’s, McDonald’s, Dairy Queen TECH: Google, Amazon, UberEats, Asus, Ecobee, Just Eat, Paypal EDUCATION/LEARNING: Upper Canada College SOFTLINES: New Balance, Nike, Uniqlo, Joe Boxer CPG: L'Oréal, Maple Leaf Foods, P&G, Coca-Cola, Cetaphil, Beiersdorf, Pepsico, Mondelez, Kenvue, Kraft Foods, Dairy Farmers of Canada, Reese, Mr. Christie, 3M, AXE GOVERNMENT: OLG, Government of Canada, Government of Ontario CANNABIS: Aurora Cannabis PRO BONO: Kids Help Phone, March of Dimes, AIDS Committee, UNICEF, CNIB, Canadian Cancer Society, Heart & Stroke Foundation
THANKS FOR VISITING.
Here's how to reach me:
647-294-6500 | dave@davepigeon.com
For my employment experience, click here.